What is Search Engine Optimization | How does SEO actually works

What is Search Engine Optimization ?


Lots of people have invested hours and money in their website and still have low visitor numbers, this is probably because you are neglecting an important thing that helps boost website traffic known as Search Engine Optimization (SEO). For businesses operating in the area, local SEO services are a special way to rank them for local results. When a user types in a search term, Google first gives localized results. It is therefore essential to invest in local SEO for small businesses.

When we search for something on search engines, we expect the best results to come out first, they have to be the most relevant in our search. For example, if you search for "5 star hotel in Britain", you should not find a place for Nantes bed and breakfast. On the other hand, you will find a lot of information about hotels in Britain, such as rooms, how much they cost, where they are, etc. So SEO means first of all we have to create a rich and relevant content with the keywords we want to find.

Without search engine optimization, your site would remain invisible and unnoticed, even if your site offers impressive and exceptional services. It doesn't matter if you're new to digital marketing or want to get the most out of your online presence, you need to know what search engine optimization is and how to use it.

Links are like roads, they take you from one site to another. A site that has a lot of links to it is like a busy region so it is considered very important for search engines. Natural references to this also mean trying to get good links from highly relevant sites.     

The term describes a set of applied techniques to improve a website's position on search engine results pages. It is also called natural reference. The goal of an SEO expert is to improve the visibility of the websites that support these websites by placing them on the search engines. It aims to bring together Internet users interested in products / services or informational content. Search engine optimization is a set of techniques to increase a website's visibility by improving your position in search engine rankings. The topic of Search Engine Optimization is complex: there are indeed many technical terms from different fields within this discipline of web SEO.

How does search engines optimization actually work ?


Search engine optimization is known as increasing the quality of access to a website that comes from search engines through organic results. When you get a boost of visitors to your website from search engine sources, it usually means that your site has a high search engine result page known as SERP. In order to increase the website's relevance as a marketing strategy, SEO consultants show insight into how search algorithms work and also what people are looking for. For this to work, a referral process can include website coding and structuring, content, website writing, website layout, and also fixing other issues that keep search engines from getting actually index your business website.

Note that if your business website is not indexed by search engines in any way, your website would have no chance of getting high search engine visibility. Therefore, it is very important that businesses that want to rank highly in the search engine take search engine optimization into consideration and ensure that their websites are correctly and well indexed by search engines.

Search Engine Optimizer is also known as an industry term which refers to consultants and agencies that help perform the Search engine optimization process on behalf of their clients and also provide SEO services in-house. Note that each agency and consultant has a different SEO method and approach. This means that they can use different methods to achieve high organic rankings for websites in search engines. In most cases, modifications to the HTML source code of a website are necessary for effective search engine optimization. SEO tactics are integrated into the development and design of the website.

The main factors that affect SEO :-

Google is a giant among the search engines and will never reveal the exact algorithm by which websites are ranked. Here are the key factors that affect Search engine optimization.

On-page SEO : 

On-page SEO is one of the SEO factors that occurs on your website. On-Page SEO features all the referral on the web, which are directly linked to the website. The editing of a page here is in the hands of the webmaster only, not a third party. It's all about content direction (relevant keyword search) and content optimization. However, structural and technical aspects are also taken into account in the context of on-page Search engine optimization. Here are some of the On-page SEO factors that can help you improve your search ranking :
  • Title tag : The title tag on each page tells search engines what your page is about. Maximum length is 70 characters which includes your keywords and the keywords containing its business name.
  • Meta Description : Meta description on your website says a bit more about the search engines. The information provided by The Meta Description is used by visitors to have a better understanding of what the page is all about and also know the relevance of the page. It should include your keyword and include enough detail to tell the reader what it is.
  • Subtitles : Subheading is one of the factors that makes it easier for visitors to read your content, subheading can also help improve SEO. Subtitles like H1, H2, and H3 also help search engines understand your content better.
  • Internal links : The internal link of a website will go to another page of the same website. Internal links are also one of the most important tools for Search engine optimization. First, meaningful, well-placed references provide additional value for the reader. This way, later information will be found more quickly. In addition, the structure of a website has been improved with relevant internal links.
  • ALT tags or use of images : Using images on your website or blog content can increase your page index. This happens when users search for images for a specific keyword or phrase. Keep in mind that over-optimization is not ideal as it can affect the website's ranking in search engines. The reason is that Google and other search engines will punish your page for trying to use keywords too often in the content.

Off-page SEO :

Off-page SEO takes care of measures that do not relate to what is visible and present on the web. This concerns all the external factors (especially backlinks) that influence the ranking of websites on search engines. The backlink-profile (backlink profile) being a central ranking factor, the major part of the efforts made in Off-page therefore come under the establishment of links. For this, different strategies are used. In contrast, the distance from the site represents everything related to the environment of a site, and therefore the links that are moved to its page. It is :

  • Initiation of external links (backlinks from quality sites will be more relevant than Google). 
  • Link Anchor (Which term is used to redirect to your site). 

The amount of links is also a factor, but it is more important to bet on the quality of the links than the quantity.

Small SEO dictionary :- 

  • SERP : SERP also known as Search Engine Result Page. A list is presented on the SERPs based on user searches and contains Snippets (title, link and meta description) used to summarize each result. Ranking is done according to the relevance of each site. 
  • Query : Any search on the engine. When you enter one or more words into Google's search box, you make a query.
  • Keywords : "Keywords" are words that enter the search field when you make a query. A keyword can be a single word that summarizes a particular well or a combination of many words. In the context of search engine optimization, a keyword is a general term that Internet users often search for information on a particular topic.
  • Crawler : A crawler (also called a collector, crawler, web spider) automatically crawls for specific criteria of web pages. The crawler works independently and automatically repeats the tasks assigned to it. Search engines like Google use these robots (search bots) to maintain their list. This way, new web pages are listed immediately because the existing index is constantly updating itself.
  • Duplicate content : Some content is called duplicate content when it is similar or similar to content on other web pages. Duplicate content has a negative effect on search engine rankings so this practice should be avoided. Google loves high quality content and the most unique content.
  • Indexing : The process of registering a web page in a search engine index, then it is viewed in the rankings according to the keywords used in the search.
  • Rating : Rating the results for a given question. When you type in a keyword, the search engine returns a SERP result that is sorted by relevance to that document.
  • Optimization : In the context of Search engine optimization, this means that bots can be employed by providing easily accessible content and making search engines easier to understand.
  • Positioning : Improving the position of a website / website page in search engine rankings for certain keywords. Positioning is a natural consequence of SEO optimization.
  • Landing page : A landing page is a web page designed for marketing and advertising purposes. With SEO optimization, the landing page has been adapted to specific keywords in order to be ranked in the first results of the most relevant and recent searches for site content.
  • Backlink : A backlink is defined as a link to a website that leads to site B. These inbound links are important for improving someone's presence on the web because they have a positive effect on a site's ranking on search engines.

The benefits of SEO :-

SEO offers different benefits, it could be increased brand awareness, high leads, increased sales and many more which will be discussed below. Here are some of the benefits of Search engine optimization :
  • SEO increase visitor traffic to the website.
  • SEO is great for promoting brand awareness.
  • SEO helps market your brand around the clock.
  • Search engine optimization helps sales.
  • Search engine optimization helps build your credibility and authority.
  • Search engine optimization positively improves user experience.

Conclusion :-

There are a lot of factors that affect SEO ranking which was explained above in this article, but one of the most important factors to consider is whether your content is useful and relevant to your target audience which is one of the factors always have in mind when it comes to SEO. The results of Search Engine Optimization take time and patience to work its magic. The benefits of SEO cannot be realized overnight. In fact, it can take months for the results of your hard work to show. If you follow the SEO best practices above and create high quality content for human visitors, then rest assured that you will continue to drive traffic for years to come without stress.

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