What is Blogging | Benefits of blogging

You must have heard about blogging, we talk about it more and more often these days. In this article, I will quickly explain what is blogging, what is a blog, why start a blog and how it can be useful for you to create a blog! 

What is Blogging ?

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Blogging is the act of keeping a blog, a kind of website with many pages, which can be kept as a personal or professional journal. Blogging includes not only writing for the blog, but also having knowledge about the tools and strategies that make that blog more visible. If the blog is carried out strategically to get more visibility of the website, then it is said that it is used as an inbound marketing tool. A blog is used to write articles. If you have a passion for web design or new technologies for example, you can start a blog and write articles on this kind of subject. The goal is to share what you love to create a community of people with the same passion as you. After a while, you can even become a reference in your field if you are doing well! 


What is a blog ?

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The word blogging is derived from "blog", which is born from the contraction web log, which in Spanish can be translated as web blog.  In the beginning, the blog was used as a personal diary where a topic of interest was discussed, simply with the intention of sharing it. However, it has been such a powerful tool to provoke interaction that it has become a corporate marketing tool in some cases and a direct business tool in others. 

Although the blog has its beginnings in the 1994 decade, it has become more popular today since content managers are used that makes it very easy to write blog posts. Well, previously you had to have some technical programming knowledge to write to them.  Among the most popular content managers are Blogger (Google's free content manager) and WordPress (the most popular in the blogging community, free and paid).

When you acquire a free content manager you have some limitations to make it grow as a business, in addition you will not have your own web address, but an assigned one. For example, if you decide to have a blog on blogger, the page will be hosted on blogspot.com and your domain would be in the form yourname.blogspot.com or if you purchase it free from wordpress, your domain would be yourname.wordpress.com


Why start a blog ?

Blogging is accessible to anyone who wants to share their passions. And yes, even you can do it! You just have to choose the different themes you want to address to be able to define your editorial line. It is very important because your readers will follow you thanks to the subjects you deal with. If you talk about anything and everything, they will get bored very quickly because your content will no longer be relevant enough for them. So it is necessary to think about it from the start.

As said, anyone can create a blog, but know that there are still a few qualities that can help you. The perseverance is one of the most important. It will help you keep your blog as long as possible! At the beginning everything is beautiful, you are hyper mega motivated, you can see yourself going very far. But after a few weeks, the number of comments still won't have taken off, and neither will your number of visits. This is when you have to show your perseverance! If you are also organized, it will help you a lot in managing your blog. You will be able to define your editorial schedule, choose niches for writing your articles, in short, manage it like a pro!

As a business, creating and running a blog will allow you to pursue 3 main objectives:

  • Attract visitors to your site : you have better natural referencing, your articles are posted on social media by your readers.
  • Convert your visitors into customers : you demonstrate that you are a cutting edge company, that you are an expert in your field and your visitors can better determine who you are.
  • Retain your customers : your customers can comment on your articles and interact with you, they follow your news more easily and you can better understand them.

The stages of creating a blog

If you decide to create your blog , you will go through 4 successive phases:

  • think about your blog: your blog will be different depending on who you are and what image of your company you want to disseminate via this tool;
  • choose a tool to put your blog online : many blog engines are available and combine all the necessary features;
  • animate this space in a coherent way : it is a long-term action which requires that you plan your process well.
  • start additional income : While your blog can complement an existing business, it is also a great way to add additional income. You can promote the products and services of other companies in affiliate marketing. You can serve advertisements or ad networks, such as AdSense, on your blog. 

These are 4 important steps and which suppose that one allocates time: your blog is part of your internet device and will perform its role correctly as long as the corresponding work is well taken care of.

 

How it can be useful for you to create a blog | Benefits

Improve in certain areas : A blog requires a lot of skills (which we will see in the rest of the article), so if you want to get into blogging, you will automatically have to improve yourself in certain areas. Even if at first glance, a blog seems easy to manage, it is not that simple. So if you want to develop it, you are bound to acquire certain skills, which will be useful for your blog, but also for your professional life if you want to work in the web in particular!

Share your passion : Writing a blog allows you to express yourself in relation to some of your passions. If you are a fan of video games, fashion, cooking or any other subject, you can share your knowledge and give your opinion. It's always good to know that you have a place where you can talk about what you love. It allows us to escape from everyday life, and just for that, it already gives you a very good reason to start a blog.

Create new relationships : A blog can introduce you to new people. You will be able to interact with people who have the same passions as you, and it may even offer you certain opportunities after a while.

Create a community : When you create a blog, you must then manage your community. In this community, there will be people who will follow you, read your articles and leave you messages of encouragement. It is this community that will help you continue what you are doing. In addition, it will help you gain self-confidence and motivate you more. That's why you will need to take care of her and spend time chatting with her.

Make Money : So yes, you can make money by blogging. You can offer services, sell products through an e-shop, do sponsored articles (after a certain time, when you have a certain notoriety), etc. On the other hand, it is imperative to be sure that you start your blog for passion and not just for the money. Quite simply because a blog takes time, so you will need more than this motivation to make it live. Passion is essential if you want to be regular. So if you want to blog, start it for the right reasons.  

Be present on the net : You must have already heard about e-reputation. It is the reputation that you make on the web. The more projects you do on the net, the more you will enrich your e-reputation. And a blog can definitely make it take off!

Have more self-confidence : Exposing yourself on the web can be scary at first, but you will quickly realize that it can bring you a lot, especially for your self-esteem. If you get positive feedback, that some people talk about your blog, in short, that you get recognition, believe me, you will gain tremendous confidence in yourself. And that will motivate you to always do more !

Getting out of your house : Blogging is giving more and more opportunities to go to events. Even if most of them take place in big cities, there is always a way to participate to meet other bloggers in order to exchange with them. It can be nice to spend an afternoon chatting with people who share the same passions as you, and then it never hurts to talk to people off screen.

You can become a Content Creator : It is believed that only 1% are people who create new content in the Internet. 99% of the rest consume only these contents. And as our civilization is moving forward, we need more such good contents.

I sincerely hope that I have given you complete information and I hope that you have understood about what is blogging, what is a blog, why start a blog and its benefits.

I request all of you readers that you too should share this information in your neighborhood, relatives and friends, so that our awareness will be there and it will benefit everyone. Please tell us by writing a comment so that we too have a chance to learn something from your ideas and improve something.

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